MEY fine bodywear
Konzeption und Realisation einer aufmerksamkeitsstarken und produktnahen Anzeigenkampagne. Zusätzlich Verpackungsgestaltung, Händlerkataloge und ein Kinofilm für den mutigen und bezaubernden schwäbischen Wäschehersteller MEY.
Concept and realisation of an attention calling printcampaign for the German lingerielabel MEY. Furthermore packagedesign, productfolder and a commercial.
MEY fine bodywear
Mey Bodywear image campaign
Concept I Art Direction I Classic I Design I POS I Film
left: “Mr. Trasher “- “Trash” (Müll)
right: “Mr. Meyer” - “Mey”
German play on words.
Mey Bodywear image campaign
Concept I Art Direction I Classic
Some men use contraception without meaning to.
Mey Bodywear image campaign
Concept I Art Direction I Classic
Never miss an opportunity to show off your Mey’s.
Mey Bodywear image campaign
Concept I Art Direction I Classic I Film
Uncomfortable underwear can be deadly.
Mey Bodywear image campaign
Concept I Art Direction I Classic
The only hazardous material in our underwear is blonde.
Mey Bodywear image campaign
Concept I Art Direction I Classic
All demand the bond for life. Mey already has it.
German play on words: “Bund fürs Leben” means “bond for life” as well as “longliving waistband”
Mey Bodywear image campaign
Concept I Art Direction I Classic
Let him go! Anyone without Mey underwear is suffering enough already.
Mey Bodywear image campaign
Concept I Art Direction I Classic
The most copied underwear: Ours.
Mey Bodywear image campaign
Concept I Art Direction I Classic
We work harder on our curves than Ferrari.
Mey Bodywear product catalogue
Concept I Art Direction I Design I POS
Semi-annual product catalogues for men & women.
Mey Bodywear new packaging
Concept I Art Direction I Design I POS
Redesign guide for new packaging design.
Mey Bodywear new packaging
Concept I Art Direction I Design I POS
Redesign new packaging design, labels and display
Mey Bodywear. Tag-samples
Art Direction I Redesign of product labels
Mey Bodywear Packaging Design
Redesign der gesamten Produktlinie. Auswahl.
Redesign of the whole underwear range.
Mey Bodywear Packaging Design
Redesign der gesamten Produktlinie. Auswahl.
Redesign of the whole underwear range.