Konzeption und Realisation einer provozierenden und eleganten Anzeigenkampagne für die besonders langlebigen Schweizer Uhren RADO.
Concept and realisation of an attention calling printcampaign for the extreme durable Swiss watches RADO.
Claim: TIME CHANGES EVERYTHING. EXCEPT A RADO.
Rado Swiss watches image campaign
Concept I Art Direction I Classic
Timeline - widow
8:00 Widow. 15:00 Rich widow.
Time changes everything. Except a Rado.
Rado Swiss watches image campaign
Concept I Art Direction I Classic
Timeline - Swan
1989: Ugly duckling. 2006: Dying swan.
Time changes everything. Except a Rado.
Rado Swiss watches image campaign
Concept I Art Direction I Classic
Timeline car 8:00 Fight in the bathroom. 11:00 Fight in the kitchen. 15:00 Fight in the car.
Time changes everything. Except a Rado.